Carolina Herrera Cuts Ties with Meghan Markle After 52% Drop in Sales

Carolina Herrera's label has cut ties with Meghan Markle after the Duchess wore their gown on the cover of a magazine, causing a significant drop in the brand's sales.

The Duchess of Sussex opted for high glamour in her latest interview with Variety magazine, wearing several couture gowns from major fashion houses, including a $2,990 Carolina Herrera frock.

However, the arrival of the Duchess of Sussex has caused a serious drop in the brand's sales, leading to the termination of their partnership.

During the interview, Meghan opened up about her husband's love of US fast food and her grief over the Queen's death.

While the couple's domestic life in California, including the television shows that her children Lilibet and Archie love to watch, took centre stage in their editorial, it was couture that was front and centre when it came to the photos.

Notably, Carolina Herrera's brand got a serious drop in sales.

The US retail market was not prepared for the immediate and unforeseen shutdown of its most significant revenue generator, stores.

Recently, sales declines do not bode well for department and apparel/accessory stores.

Total retail sales dropped 4.4% this month compared to last year, after a 7.8% increase in September.

Department stores were hit hard with a drop of 25.3%, and apparel/accessory stores dropped 52% year over year.

A large portion of department store sales come from fashion businesses like clothing, shoes, and accessories.

Right now, only one third of all lost store sales across retail is coming from online.

Pre-crisis apparel had 26% of its business from online.

So even boosting it to 33% right now, given the challenges of consumers being faced with the loss of jobs and shifts in their spending priorities, fashion is going to be the most challenged of all retail products.

Perhaps some people dislike Meghan, leading them to refuse to buy the same products she used.

One of Markle's most notable images from the fall editorial spread included a white and pink floral print gown from Jason Wu's fall 2022 collection.

Throughout the shoot, Markle is also seen wearing Carolina Herrera, Armani, and Max Mara.

In the interview with Variety, the Duchess of Sussex discussed many hard-hitting topics, including the death of Queen Elizabeth II, her marriage to Prince Harry, and returning to Hollywood.

Before her marriage to Prince Harry, Markle was best known for her role on the television series Suits.

Despite the termination of their partnership, Carolina Herrera remains a highly respected fashion house that continues to produce stunning gowns and dresses.

The brand has dressed many high-profile celebrities, including Renee Zellweger, Lupita Nyong'o, and Emily Blunt.

In conclusion, Meghan Markle's latest photoshoot has caused a significant drop in sales for Carolina Herrera's label, leading to the termination of their partnership.

The Duchess of Sussex's choice of couture gowns from major fashion houses has caused a ripple effect throughout the retail industry, with department stores and apparel/accessory stores experiencing significant drops in sales.

However, Carolina Herrera remains a highly respected fashion house, and we look forward to seeing what they have in store for us in the future.