Meghan Markle Attempts to Trademark “Archetypes”: Why This Battle is Unlikely to be Won

Meghan Markle, the American actress and wife of Prince Harry, has recently filed an application with the United States Patent and Trademark Office to trademark the word “archetypes.”

The word is also the name of her upcoming podcast, which has yet to air a single episode.

However, this has caused controversy among the public and the skincare company that already holds the trademark for “archetypes.”

During a recent episode of “The Five,” Fox News' Greg Gutfeld made his co-hosts laugh by authoring one of the most abrupt and dramatic about-faces ever seen on the show.

The conversation turned to Meghan's attempt to trademark the word “archetypes,” which has been in use for hundreds of years.

Jessica Darlav pointed out that it is impossible to trademark a word like that, to which Janine Pirro agreed.

Jesse Wethers then chimed in, saying he had tried to buy the domain name “JesseWethersJr.com,” but a squatter owned it and would not return their emails.

Gutfeld joked that he was the culprit and said, “This is the worst thing England's ever done to us.”

When Jesse Wethers asked if this was worse than the Revolutionary War, Gutfeld replied, “Yes, this is worse.”

He went on to say that he thought Meghan was “dumber” than he originally believed.

When asked what he would say to her, he responded, “I don't know, you want to get a drink?”

Despite Meghan's attempt to trademark the word “archetypes,” it is unlikely that she will win this fight in court.

A skincare company already holds the trademark for the word, and there have been other cases where famous people have tried and failed to trademark something of meaning to them.

For example, Victoria Beckham tried to trademark the word “posh” because it was mostly associated with her, but this attempt failed.

Beyonce and Jay Z also tried to trademark their daughter Blue Ivy's name but failed because a restaurant already owned the trademark.

Meghan's attempt to trademark “archetypes” is essentially the same as her and Harry screaming that Her Majesty the Queen doesn't own the word “royal.”

It is another way to silence people by taking away their ability to use words within their own lexicon.

Furthermore, Meghan and Harry are still having issues trademarking “ArtUal,” as they aren't being clear on their products.

There's also a company in the Philippines that has had the trademark for “ArtUal” for years.

While Meghan promises that her podcast “Archetypes” will feature uncensored conversations with historians, experts, and women who know all too well that being categorized can influence and change narratives, she seems to have confused the word “archetypes” with “stereotypes.”

This confusion may have been due to her desire to trademark everything “Arch,” including her son's name, Archie.

In the past, Sussex confidant and biographer Omid Scobie has written and talked about the reputation Meghan has as a “duchess difficult” character and how such cliched stereotypes are quite dangerous, particularly when talking about successful women of color being called too difficult, too demanding, or too ambitious.

In conclusion, Meghan Markle's attempt to trademark the word “archetypes” is unlikely to be successful.

This is not the first time a famous person has tried and failed to trademark something of meaning to them, and it won't be the last.

While Meghan's intentions for her podcast may be pure, her confusion between “archetypes” and “stereotypes” suggests that she may not have thought this through thoroughly.