Connect with us

Netflix Struggles as Shares Plummet by 35% and Subscribers Abandon the Streaming Giant

Photos: GETTY

Royal Family News

Netflix Struggles as Shares Plummet by 35% and Subscribers Abandon the Streaming Giant

The Duke and Duchess of Sussex, and , could be contributing to the disinterest in streaming giant Netflix through how they are filming their upcoming documentary, a royal brand expert has claimed.

On Thursday, it was revealed that shares in Netflix plummeted by 35% following a wave of subscribers abandoning the streaming giant.

Experts have warned that Netflix will struggle to bounce back from the over $50 billion dropped from its market value after the streaming service hiked prices.

Professor Selly Ottens, a marketing expert specializing in how the royal family brands itself, suggested the content the Duke and Duchess are generating for the streaming giant lacks originality.

She argued that viewers will likely already be familiar with the events before the documentary is released.

Professor Ottens told Express.co.uk she was perplexed by the filming of well-reported events, to be rehashed in new documentaries.

Trending:

She questioned the content value of such snippets and the inherent value the Sussexes could bring to the streaming service.

Many royal fans commented on this news, expressing their disappointment with Harry and Meghan's involvement in the streaming giant.

One fan said, “the way Netflix is losing subscribers and can't get new ones, there'll be no money for them to pay the two narcissistic sociopaths.”

Another fan commented, “I didn't want to watch the circus that Harry and Meghan made of the games while they were on, I certainly have no interest in watching a program following them about there.

It's horrible how it was something he helped build and is now using it to line his pocket.”

Streaming giant Netflix lost 200,000 subscribers in the first three months of 2022, marking its first decline in paid members in over a decade.

Reacting to the news, Elon Musk, the world's richest person who is also planning a hostile takeover of Twitter, said the woke mind virus is making Netflix unwatchable.

He tweeted, “Can they please just make sci-fi slash fantasy at least mostly about sci-fi slash fantasy?”

The Duke and Duchess of Sussex signed a deal with Netflix worth $100 million back in 2020, but have yet to produce any finished content.

Last year, it was announced that the couple would be part of a documentary focused on the Invictus Games, which they attended in The Hague this week.

Crews followed the Duke and Duchess as they filmed for Heart of Invictus during their visit to the Netherlands.

On Wednesday, US investor William Ackman pulled out from his over $1 billion investment in the company, taking a $400 million hit.

He said his investment felt shaky after Netflix announced changes to its business model.

The move was prompted by a steep drop in subscribers to the service, meaning the streaming giant failed to come within reach of its targets.

Netflix told shareholders revenue growth has slowed considerably.

They said, “our relatively high household penetration, when including the large number of households sharing accounts, combined with competition, is creating revenue growth headwinds.”

Titian is creating revenue growth headwinds.

To audit Twitter.

With the decline in subscribers and the loss of market value, Netflix is facing a difficult challenge to maintain its position as the leading streaming service.

The involvement of the Duke and Duchess of Sussex in the streaming giant seems to have failed to generate the expected interest and excitement.

As the streaming giant struggles to find its footing, the future of Netflix remains uncertain.

Top stories:

Continue Reading
Advertisement
You may also like...

More in Royal Family News

To Top