After Trump’s departure, CNN’s ratings have plummeted. During primetime, the network lost almost half of its target viewers.

According to a Fox News report based on Nielsen Media Research reports, CNN’s ratings have dropped after former President Donald Trump left the White House.

Fox News announced that between the day after the election on November 4, 2020, and Inauguration Day on January 20, 2021, the network averaged 2.5 million primetime viewers.

However, after President Joe Biden’s inauguration, those figures have plummeted. Between January 21 and March 15, a total of 1.6 million viewers tuned in during primetime hours, according to Fox News. Since Biden took office, the amount has fallen by 36%.

For the week of December 28 to January 20, primetime audiences abandoned CNN. According to Fox News, the network lost almost half (49%) of its primetime audience. According to the media outlet, primetime viewership fell from 3.1 million to just 1.6 million.

CNN’s main audience’s primetime ratings are abysmal. According to the MIT Media Lab, the network’s target demographic is people aged 25 to 54. According to Fox News, between Biden’s inauguration and March 15, CNN saw a 47 percent decrease in ratings in that demographic.

CNN’s ratings aren’t any higher during the daylight hours. According to Fox News, the number of daytime viewers on the network dropped by 34% between the election and Inauguration Day. CNN lost 58 percent of those aged 25 to 54 in the primary demographic.

Trump is creating own new social media network, but it may not stay Online for long

Following his exile from social media in the early months of 2021, Donald Trump may be poised to return, circumventing his Twitter ban by building his own social media site. The platform could be available in “two to three months,” according to Jason Miller, the Trump aide who broke the story.

While the announcement appears to be ambitious, creating a social media platform is relatively simple. In just two weeks in 2004, a basic version of Facebook was developed. Since then, developments in software development and cloud computing have made it much easier to quickly build a social media network.

However, maintaining the new platform online after its launch could be challenging. It’ll have to escape the fate of Trump’s followers’ favorite “free speech” social media sites. After being accused of hosting content related to the violence at the January 6 Capitol protest, one such website, Parler, was removed from app stores and taken offline.

Hackers and “trolls” hostile to Trump’s version of politics would almost certainly attack the website, attempting to shut it down or causing chaos. Trump’s latest social media site could launch in two to three months, but keeping it up and running would be the main challenge.

Trump’s plan came after Twitter and Facebook agreed to “deplatform” him in the aftermath of the Capitol riot on January 6th. The Trump ban on Twitter is indefinite. The ban on Facebook is currently being reviewed.

These actions, together with Parler’s removal, have driven millions of users, including many Trump fans, to use a smattering of niche social media sites. Many of these users are expected to rush to a Trump-created website, ensuring it at the very least a strong user base. “It is going to be big,” Miller said in his speech.

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